BEHIND THE BRAND

selcouth | sel•couth | [\'sel-küth\] | adjective
definition: rare, unfamiliar, marvelous, unusual

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We've always had a passion for many different things. When it came down to it, it was always about the things that made us feel like "home" - or reminded us of "home" and our past.

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Years of trying to create a brand that felt authentic enough to ourselves, but also was apparent to everyone else, finally led up to Sel-Küth.

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Sel-Küth, is a tribute to our founder's late father. He was into cars, skateboards, bikes, sports, music, and enjoying life with the people around him. This brand is dedicated to the things he loved and his positive impact that left an imprint on everyone he met and brought together.

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Derived around the things that kept us nostalgic, reminiscent, and cheerful. From vintage streetwear and skate brands, classic cars, retro sportswear and sneakers, to all the nitty gritty nostalgia.

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Sel-Küth has a little bit of everything - for everyone.

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Specially curated to bring back the past.

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From the Bay Area to The World.

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